When the audience is not desk-based and their jobs leave them little time during their working hours to catch up on work-related information it can be a challenge to get their attention. Using a variety of techniques, but always following company design guidelines, important and sometimes quite delicate information can be carried to its audience in an appealing way. Keeping the design interesting encourages people to read the information in their own time. Maintaining concise content means that absorbing the details won’t monopolise that valuable time.
Graphic Design
Being creative with different formats can strengthen and support a communications message. By utilising a z-fold format we successfully delivered two sets of information to separate audiences within one vehicle, not only saving on production costs but also adhering to the Go Green concept of using resources wisely. Folding back the front page of a 4pp newsletter ‘fenced off’ a space for information that, while not irrelevant, was not fully in line with the tone of the overall communication. Using illustrations can save thousands of words, a benefit in a lot of environments – a multi-lingual audience for example. The message can be absorbed quickly and without confusion.
Graphic Design
Sometimes information does need to be just that – informative. These reference sheets were developed for teams to carry with them and distribute to the right audience, be it the end-user, the installer or members of the customer’s IT team. The materials need to look professional and clean when seen together in a pack but contain easy to reference data relevant to the target audience.