A written brief isn't essential, but it does minimise the chances of misunderstandings on all sides and could saveeveryone a lot of valuable time.

When developing a brief there are few guidelines that are useful to follow to get things started. Following this simple approach below will not only help you communicate your requirements to your supplier, but will also help you focus on what it is you're asking for - it may even change your mind about what you 'thought' you required.