Underrating the importance of design can see businesses miss out on major opportunities. It is not just about the way goods and brochures look, it is a vital element of a company’s improvement, development and inspiration.

Effective design can increase sales, lower costs and also presents a strong image to your customers and contacts.

With our editorial and graphic design expertise, The Lion Associates offer a full-service approach to design and communications, whether printed or electronic. The only elements we buy from third parties are photography and print.

We approach each project in a disciplined and structured manner, adhering to an agreed schedule (see diagram) and using the following basic methodology, adapted to suit the preferences of each client.

Each project begins with a planning meeting – immediately following the meeting, our team begins the process of copy generation, in conjunction with the client as necessary.

All copy researched and written by our team is cleared by the source for factual accuracy. When all copy gathering is complete, the client can take the opportunity to check it before design commences.

The design process generally allows for an initial set of proofs for comment and a second, amended, set for sign-off.

For printed materials the client can opt for one of their own suppliers to be used; however, most clients are content for Lion to manage this stage of the process and we have a stable of preferred suppliers who specialise in a variety of disciplines.

With electronic publications the sign-off process is the same, but production time beyond that is almost instantaneous, as the finished version can be sent via e-mail or on CD ROM directly to the client.